Some Romanian Fairy Dust and a Lot of Daring
“We are continuously changing, evolving and expanding. From our menu, to our decor and products.”
“We grow as our business grows.”
To tell the story of Rose and Basil we have ot go back in 2014, when the self-taught chef sketched out two items that best represented her studies of natural ingredients and the beauty offered by food: a rose and a basil leaf. Two years later, Rose and Basil takes physical form at 104 East 7th Street, NYC. Every recipe is inspired by a person in Ioana’s life. Bridging ‘tasty’, ‘beautiful’ and ‘natural’, edible flowers adorn bright colored mini cakes while assorted spices, herbs, and flavorings embellish all types of chocolate truffles. The ambiance of the cafe and presentation of food were designed to transport you out of the concrete jungle.
Food That Tells A Story. Every Recipe Is Inspired By A Person In Ioana’s Life.
Growing up in Romania, Ioana identified as ‘cook’ even from the tender age of five, when she would follow Mama Stela – her grandmother – everywhere around the kitchen. Years later, Ioana was introduced to the art of creating sweets at the birthing place of the famous Mozart Chocolates in the Austrian Alps. She marveled at how sweets heightened our senses and the interplay of flavors, smells and arrangement could provide so much joy.
While on her self taught journey, Ioana found that many premixed or popular recipes weren’t predominantly using natural ingredients; refined sugars, over-processed flour, trans fat and artificial flavors, all harming our bodies and the experience of eating.
Ioana set out to not only use the most healthy ingredients, but she also succeed in elevating the flavor, their aesthetic and olfactory aspects. For her, cooking became synonymous with ephemeral works of art. Come 2014, the self-taught chef has sketched out two items that best represented her studies of natural ingredients and the beauty offered by food: a rose and a basil leaf. Two years later, Rose and Basil takes physical form at 104 East 7th Street, NYC. Every recipe is inspired by a person in Ioana’s life.
Whether you need fuel for the day, to hit pause with a drink and a book (or a date), or start your boozy weekend, Rose and Basil will always have fresh flowers, delicious seasonal foods and and Rose and Basil’s famous French bulldog, Chiara, who will gladly join you in a selfie perfect for your next instagram post.
Plenty of Irish Sass and Hard Work
Ben began his New York adventure by being one of the lead JP Morgan private investment associates. His entrepreneurial spirit determined him to create his own path in the big city so he left the private sector and in 2013 co-founded Paul Evans, a luxury men’s footwear company, which to this day he fathers.
Three years later, one week after Rose and Basil’s grand opening, he met Ioana outside the cafe and a connection formed.
Fast forward to 2017, Ben officially entered the Rose and Basil family as a co-owner.
Besides being our Marketing and Development Mastermind, Ben is constantly involved in the everyday business and his expertise, creativeness and perfectionism have pushed Rose and Basil from your favorite coffee shop, to your favorite brunch spot and soon to be favorite restaurant!
Ioana And Ben’s Favorites
All our products are inspired by people. Our chef, Ioana designed all the recipes with a person in mind, their personality and their tastes. So each of our house products are special and have their own voice. From the dozens of them, here are a few of Ioana and Ben’s favorites.
104 East 7th Street
East Village NY
Mon-Sat: 10am – Midnight Sun: 10am – 10pm Sat-Sun Brunch: 11am – 330pm
Dec 24, Christmas eve: regular hours Dec 25, Christmas Day: 12pm – Midnight Dec 31, NYE: regular hours Jan 1, New Years Day 12pm – Midnight Feb 14, Valentine’s Day: 10am – Midnight (closed 5-6pm to prep for Reservation Only prix fixe dinner)
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