See • Smell • Taste

Enchanting all around

our story

about Rose and Basil


Rose and Basil is an escape from the concrete jungle of NYC, intended to delight all of your senses. Building on owner and chef Ioana Holt’s culinary experiences in Europe and NYC, each menu item is constructed to look stunning, smell unique and taste incredible. All ingredients are firstly considered for their healthiness before making the menu. Expanding beyond coffee, small bites and desserts with the help of her partner Ben Earley, Rose and Basil offers savory meals throughout the day, as well as a unique weekend brunch that will fill you up guilt-free. All food items are inspired by Ioana’s loved ones, her love for the diversity of New York and an homage to her now late Mama Stela. Ioana envisioned a magical space filled with a team of people creating healthy and delicious experiences that can be many things to many customers. Rose and Basil is a family first institution – come visit our home!


Countless cake customizations for any special event!

Make your cake truly unique!


Rose and Basil’s bakery specializes in special order custom cakes for any event, large or small. Choose from hundreds of flavor and decoration options with our step-by-step form and guidance from Chef Ioana. Our cakes can cater to any dietary restrictions and are specially adorned with creative and seasonal real flower arrangements. Skip the bottle of wine and pick a popular cake combo for your next event with only 12 hours notice!

the menu


Spiced hot wine, Long Island NY
Seasonal hot wine with orange and cinnamon notes to keep you warm and happy!
Melanthia, Greece
Dessert sparkling red wine from pinot noir grapes and rose petals, served with fresh roses.
Isai’s Benedict a la Mexicana
Lucious bits of pork, soft oozing eggs and a kickass- Mariachi-serenading salsa verde nestled on fluffy cornbread beds
Kobe Hotdog
Kobe beef artisan hotdog wrapped in melt in your mouth puff dough and served with artisan mustard.
Ricotta Toast
Creamy ricotta topping on a brioche bread, with honey drizzle and pistachios!
Orange Blossom
Black sesame and confit orange cake with orange blossom cream cheese frosting.
Lavender Latte
Lavender flower infused syrup with your choice of milk and a double shot of espresso.
Rose Latte
La Colombe latte with your choice of milk flavored with our house rose syrup and garnished with rose petals!

Guilt-free deliciousness

Weekend Brunch


Our Brunch menu is here and it is caliente! Mexican and Spanish touches liven up some traditional crowd-favorite dishes, such as Benedict a la Mexicana and Flan French Toast. Newly created dishes, inspired by the chef’s loved ones include Mama Stella’s Semolina Pudding and the Kalefornication Salad. All ingredients are sourced locally and are selected to keep you powering through the weekend. Gluten free and vegan ingredient substitutions are available upon request.

*almost* Instagram famous

photo friendly

We aren’t shy about our instagrammable interior: silk roses adorn the walls and ceilings, smart lights that can display over 10,000 different colors and set the mood for every hour of the day, and our pink quartz cave corner is accompanied by our selfie mirror. Our outdoor table is nestled beneath a bouquet of seasonal lights and flowers. Snap away!

104 East 7th Street

East Village NY

Monday – Tuesday closed, Wednesday – Thursday 2pm-10pm, Friday 2pm-midnight, Saturday 10am-midnight, Sunday 10am-10pm

contact us


office@rosebasil.com Email us to initiate your custom cake order or ask any questions about menu, wholesale, catering, or special events.

Upcoming Holidays

Special Hours

Dec 24, Christmas eve: regular hours Dec 25, Christmas Day: 12pm – Midnight Dec 31, NYE: regular hours Jan 1, New Years Day 12pm – Midnight Feb 14, Valentine’s Day: 10am – Midnight (closed 5-6pm to prep for Reservation Only prix fixe dinner)

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